April turned out to be a big month for the tourism industry in Japan. For the first time since 2019, 10 million foreign travelers stayed overnight at a hotel in Japan. This certainly shows that tourism is on the rebound after years of COVID protocols essentially shut the entire industry down.
Of course, cherry blossom season is getting a lot of credit as to why it was the month of April that finally pushed Japan above the 10 million mark. Whether Japan can build upon that number remains to be seen. Suffice it to say, it will be interesting to see what the numbers for May turn out to be.
It seems more and more that Japan is returning to a pre-pandemic state. Anecdotal evidence suggests that fewer people are wearing masks on trains and other public spaces. And, as travelers return to Japan, that will only push things in the right direction.
It seems that, within a reasonably short amount of time, the Japanese public may even forget about COVID entirely — a suggestion that seemed impossible just a year or two ago. But things have been changing at a fairly rapid pace, and, as the pandemic stays out of the headlines, people move on with their lives.
Of course, this may change if the situation changes. But, for now, that appears to be the trajectory.
Brett